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Market track

Social Media Marketing

Plan, create and publish content that grows a real audience.

Beginner 4 weeks 8 live sessions Live online Enrolling now

Overview

Social media work that produces results is planning, not luck. This course covers audience research, a content calendar you can actually keep, writing and shooting on a phone, and reading the numbers to decide what to do next.

You run a real account for the duration of the course and report on what changed.

What you will be able to do

  • Research an audience and write a positioning statement
  • Build a four-week content calendar and stick to it
  • Write captions and hooks that hold attention
  • Shoot and edit usable content on a phone
  • Grow a community rather than a follower count
  • Read platform analytics and act on them
  • Report results to a client or manager

Course modules

3 modules · 9 lessons

1 Audience and positioning

  • Who you are talking to Free preview

    Live class

  • Positioning and tone of voice

    Live class
2 Planning and creating

  • Building a content calendar

    Live class

  • Writing hooks and captions

    Live class

  • Shooting and editing on a phone

    Live class

  • Submit your content calendar

    Assignment
3 Growth and reporting

  • Community management

    Live class

  • Reading your analytics

    Live class

  • Final project: four weeks and a report

    Project milestone

What you walk away with

A live content calendar, four weeks of published content, and a results report for a real account.

  • Meta Business Suite
  • Canva
  • CapCut
  • Google Sheets

What you need before you start

  • A smartphone
  • At least one active social media account

Cohorts and schedule

Content That Grows — Cohort 2

30 Sep 2026 – 28 Oct 2026

Open for enrolment
Class times
Wednesdays & Fridays, 7:00 PM – 8:30 PM
Instructor
To be announced
Seats
40 of 40 available
Fee
GH₵350.00
Enrol in this cohort Full schedule

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