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Market track

Social Media Advertising

Plan, run and optimise paid campaigns on Meta and TikTok without wasting budget.

Beginner 4 weeks 8 live sessions Live online Enrolling now

Overview

Running ads is easy; running ads that make money is not. This course walks through campaign structure, audience targeting, creative testing and budget control, using a real budget on a real account.

You finish able to set up a campaign, read its performance honestly, and know when to cut it.

What you will be able to do

  • Set up Meta Business Manager and an ad account correctly
  • Structure campaigns, ad sets and ads so results are readable
  • Define and test audiences, including lookalikes and retargeting
  • Write and test ad creative systematically
  • Set budgets and bids without overspending
  • Read cost per result, ROAS and frequency, and act on them
  • Present a campaign report

Course modules

3 modules · 8 lessons

1 Setting up properly

  • Business Manager, ad accounts and the pixel Free preview

    Live class

  • Campaign objectives and structure

    Live class
2 Targeting and creative

  • Audiences, lookalikes and retargeting

    Live class

  • Creative that stops the scroll

    Live class

  • Build your campaign

    Assignment
3 Budget, testing and reporting

  • Budgets, bidding and pacing

    Live class

  • A/B testing without fooling yourself

    Live class

  • Final project: a campaign and its report

    Project milestone

What you walk away with

A live advertising campaign with a documented test plan and a performance report.

  • Meta Ads Manager
  • TikTok Ads Manager
  • Meta Pixel
  • Google Sheets

What you need before you start

  • A Facebook account
  • A small test budget (from GH₵50)
  • Basic social media familiarity

Cohorts and schedule

Paid Social Intensive — Cohort 1

20 Oct 2026 – 17 Nov 2026

Open for enrolment
Class times
Tuesdays & Thursdays, 7:00 PM – 8:30 PM
Instructor
To be announced
Seats
25 of 25 available
Fee
GH₵450.00
Full schedule

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