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Social Media Advertising

Paid Social Intensive — Cohort 1

Four weeks running live campaigns with a real budget.

Open for enrolment 20 Oct – 17 Nov 2026 Tuesdays & Thursdays, 7:00 PM – 8:30 PM Google Meet

Class schedule

All times are Africa/Accra. Meeting links are shared with enrolled students in their dashboard.

  1. Oct

    20

    1. Business Manager, ad accounts and the pixel

    Tuesday, 7:00 PM – 8:30 PM

    Scheduled

  2. Oct

    22

    2. Audiences, lookalikes and retargeting

    Thursday, 7:00 PM – 8:30 PM

    Scheduled

  3. Oct

    27

    3. Budgets, bidding and pacing

    Tuesday, 7:00 PM – 8:30 PM

    Scheduled

  4. Oct

    29

    4. A/B testing without fooling yourself

    Thursday, 7:00 PM – 8:30 PM

    Scheduled

  5. Nov

    3

    5. Creative that stops the scroll

    Tuesday, 7:00 PM – 8:30 PM

    Scheduled

  6. Nov

    5

    6. Campaign objectives and structure

    Thursday, 7:00 PM – 8:30 PM

    Scheduled

  7. Nov

    10

    7. Final project: a campaign and its report

    Tuesday, 7:00 PM – 8:30 PM

    Scheduled

  8. Nov

    12

    8. Build your campaign

    Thursday, 7:00 PM – 8:30 PM

    Scheduled

What you will learn

  • Set up Meta Business Manager and an ad account correctly
  • Structure campaigns, ad sets and ads so results are readable
  • Define and test audiences, including lookalikes and retargeting
  • Write and test ad creative systematically
  • Set budgets and bids without overspending
  • Read cost per result, ROAS and frequency, and act on them
  • Present a campaign report