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Social Media Marketing

Content That Grows — Cohort 2

Four weeks running a real account with a plan behind it.

Open for enrolment 30 Sep – 28 Oct 2026 Wednesdays & Fridays, 7:00 PM – 8:30 PM Google Meet

Class schedule

All times are Africa/Accra. Meeting links are shared with enrolled students in their dashboard.

  1. Sep

    30

    1. Community management

    Wednesday, 7:00 PM – 8:30 PM

    Scheduled

  2. Oct

    2

    2. Building a content calendar

    Friday, 7:00 PM – 8:30 PM

    Scheduled

  3. Oct

    7

    3. Who you are talking to

    Wednesday, 7:00 PM – 8:30 PM

    Scheduled

  4. Oct

    9

    4. Reading your analytics

    Friday, 7:00 PM – 8:30 PM

    Scheduled

  5. Oct

    14

    5. Writing hooks and captions

    Wednesday, 7:00 PM – 8:30 PM

    Scheduled

  6. Oct

    16

    6. Positioning and tone of voice

    Friday, 7:00 PM – 8:30 PM

    Scheduled

  7. Oct

    21

    7. Final project: four weeks and a report

    Wednesday, 7:00 PM – 8:30 PM

    Scheduled

  8. Oct

    23

    8. Shooting and editing on a phone

    Friday, 7:00 PM – 8:30 PM

    Scheduled

What you will learn

  • Research an audience and write a positioning statement
  • Build a four-week content calendar and stick to it
  • Write captions and hooks that hold attention
  • Shoot and edit usable content on a phone
  • Grow a community rather than a follower count
  • Read platform analytics and act on them
  • Report results to a client or manager