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Marketing track

Digital Marketing and Selling Online

Market a real business for four weeks. Classes face to face at USTED Campus in Kumasi or live online: WhatsApp Business, Facebook and Instagram, Canva and short video, Meta ads, turning chats into sales, Google and an honest results report. Beginners welcome.

Beginner 4 weeks 8 classes Face to face or online

Overview

Lead generation is the skill Ghanaian employers ask for most, and every small business wants more customers. In this course you market a real business for four weeks — your own, a family member's or a friend's, with the owner's permission — and finish with proof of what happened.

You see every idea on Abena's Bakes, a home bakery in Kumasi, then do it for your business: a plan on a page and WhatsApp Business set up to sell; a Facebook Page and Instagram with posts that sell; a brand kit, Canva templates and your first Reel; a four-week content calendar and replies that win customers; a Meta ad campaign that brings WhatsApp chats; a sales conversation, safe MoMo payments and a lead tracker; and a Google Business Profile, a one-page website and the numbers that show what worked.

Every session is three hours and works the same way: watch your instructor do it live, build along twice on your business, try a challenge, then show what you made, in a class of no more than 20 students. No session requires you to spend money: ads are optional, with a small test budget paid by the owner.

You leave with four pieces of proof employers and clients ask for: a business set up to sell, posts and videos published, an ad campaign and a tracker of real leads, and a four-week results report you present on demo day.

What you will be able to do

  • Describe one customer and the business's promise, and choose the right platforms
  • Set up WhatsApp Business, a Facebook Page and Instagram to sell, linked in Meta Business Suite
  • Write posts with a hook, value and a call to action, using four content pillars
  • Design on-brand posts in Canva, and plan, film and edit a short video in CapCut
  • Plan a four-week content calendar, and handle replies, complaints and reviews
  • Run a Meta ad campaign that brings WhatsApp chats, and test two ads
  • Turn leads into sales with a six-step conversation, safe MoMo payments and a lead tracker
  • Put the business on Google, work out the numbers that matter, and present a results report

Course modules

4 modules · 13 lessons

1 Week 1 · Plan and set up Plan who you sell to and what you promise, then set the business up to sell on WhatsApp, Facebook and Instagram.

  • How people buy online and your customer on a page Free preview

    The customer journey, one customer and a promise on a page, then WhatsApp Business set up to take orders.

    Class

  • Facebook, Instagram and posts that sell

    A Page and Instagram linked in Business Suite, four content pillars and three posts with hooks and calls to action.

    Class

  • Week 1 quiz: customers, WhatsApp, Facebook and Instagram

    Thirteen quick questions on Sessions 1 and 2: how people buy, WhatsApp Business, Pages and posts that sell.

    Quiz

  • Final exam: Digital Marketing and Selling Online

    Thirty questions on the whole course, from your customer on a page to the results report. You sit it once, in 45 minutes, on a phone or a computer.

    Quiz
2 Week 2 · Create and connect Look like one brand with Canva and short video, then plan a month of posts and answer every customer well.

  • Design in Canva and short video

    Four design rules, a brand kit and three templates, then a 15-second Reel filmed and edited in CapCut.

    Class

  • Content calendar, community and customer care

    A four-week calendar, a week scheduled, saved replies, complaints, reviews and broadcasts with consent.

    Class

  • Week 2 quiz: design, video, the calendar and customer care

    Thirteen quick questions on Sessions 3 and 4: Canva, short video, posting rhythm, replies, complaints and consent.

    Quiz
3 Week 3 · Ads, leads and sales Pay to reach the right new people, then turn the chats that come in into sales, and track every one.

  • Meta ads: your first campaign

    A click-to-WhatsApp campaign in Ads Manager: objective, audience, a GH₵ budget and two ads to test.

    Class

  • From leads to sales on WhatsApp

    An offer that protects the profit, a six-step sales conversation, safe MoMo payments and a lead tracker.

    Class

  • Week 3 quiz: ads, leads and sales

    Fourteen quick questions on Sessions 5 and 6: Meta ads, leads, offers, the sales conversation, MoMo and the tracker.

    Quiz
4 Week 4 · Measure and grow Be found on Google, work out what worked, then present four weeks of results.

  • Google, your website and the numbers

    A Google Business Profile, a one-page website, tracked links and the rates that show what worked.

    Class

  • Results report and demo day

    An eight-slide results report on the business, presented in three minutes.

    Project milestone

  • Week 4 quiz: Google, the website and the numbers

    Twelve quick questions on Session 7: Google Business Profile, a one-page site, tracked links and the rates that matter.

    Quiz

What you walk away with

A real business set up to sell on WhatsApp, Facebook, Instagram and Google, with posts and videos published, an ad campaign, a tracker of real leads, and a four-week results report presented on demo day.

  • WhatsApp Business
  • Meta Business Suite
  • Instagram
  • Canva
  • CapCut
  • Meta Ads Manager
  • Google Business Profile
  • WordPress

What you need before you start

  • A smartphone, and a laptop if you have one
  • A Facebook account
  • A real business to market for four weeks — your own, a family member's or a friend's — with the owner's permission
  • No budget needed: a GH₵50–100 ad test is optional and paid by the business owner

Cohorts and schedule

No cohorts scheduled yet

We are planning the next run of this course. Tell us you are interested and we will let you know the dates first.